Creating conditions for an egalitarian and non-discriminatory media in Albania and raising awareness of gender equality in the media

The project focused on media monitoring on issues of gender equality in the media, addressing the image of women to change conservative mentalities and schemes, and to have a more egalitarian media. The findings of this monitoring were published in the form of a brochure which was discussed at a roundtable with journalists and audiovisual media journalists, representatives of private and public TV, representatives of NGOs, journalists’ associations, students, public departments of gender equality.

Project objectives:

• Creating alliances between the media, civil society and decision-making institutions to unite their goals and capacities to promote the empowerment of women in society by influencing media attitudes.

• Media monitoring to address the issue of gender equality.

• Monitoring the media to cover different segments of the population and how it addresses them in terms of gender discrimination and discrimination in general. (even to minorities or marginalized strata).

• Monitoring the treatment of this issue (how much and how) in the private and public media.

• Avoiding the negative and stereotyped image of women and girls in the media.

• Promoting an independent, egalitarian and non-discriminatory media as an important platform for a democratic society.

• Awareness of maintaining in the media a democratic and non-violent attitude towards these problems of society

Funder:

Audiovisual Media Authority